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Writing Headlines That Get Your Emails Opened in 2023

Updated: Jun 17, 2023

Explore various techniques for effective email copywriting using large language models.

Storytelling in Email Copywriting

Storytelling is one of the most powerful tools in email copywriting. Stories are engaging and help create an emotional connection between the reader and the brand. They can help build trust, create anticipation, and keep the reader engaged throughout the email.

When crafting a story, start by identifying the message you want to convey. It could be a personal experience, a customer success story, or an anecdote related to your brand or product. Use descriptive language to set the scene and bring the story to life. Incorporate dialogue and characters to create a relatable experience for the reader.

While storytelling is a powerful tool, it's essential to strike a balance between the story and the message. The story should ultimately lead the reader to the call to action (CTA) and not detract from it. Remember, the goal of email marketing is to drive sales and engagement, so make sure the story supports that objective.

Writing Compelling Email Headlines

Email headlines are the first thing the reader sees, and they have a significant impact on open rates. A compelling headline is critical to getting the reader to open the email and engage with the content.

When crafting a headline, it's important to keep it short and to the point. Use action words, emotional triggers, and urgency to capture the reader's attention. Personalization is another effective technique. By including the reader's name or personal information, the headline becomes more relevant and engaging.

A/B testing is an effective way to test different headlines and determine which ones are most effective. Test different variations, including variations in length, wording, and tone, to see which ones resonate best with your audience.

Email Copywriting for B2B Sales

B2B sales emails are designed to generate interest and build relationships with potential customers. They require a different approach than B2C emails, which are typically focused on driving sales and engagement.

When crafting a B2B sales email, it's essential to be clear and concise. The email should provide relevant information that speaks directly to the reader's pain points and needs. Focus on the benefits of your product or service, and provide social proof, such as customer testimonials or case studies.

Personalization is also essential in B2B sales emails. Use the recipient's name and include information relevant to their company or industry. Address their specific pain points, and provide solutions that are tailored to their needs.

Email Copywriting for E-commerce

E-commerce emails are designed to drive sales and engagement. They include a variety of emails, including welcome emails, abandoned cart emails, and promotional emails.

When crafting e-commerce emails, it's essential to keep the focus on the product. Highlight the features and benefits of the product, and include high-quality images and videos to showcase the product in action.

Personalization is also important in e-commerce emails. Use the recipient's name and provide personalized product recommendations based on their browsing or purchase history. Use scarcity and urgency to create a sense of urgency and encourage the reader to take action.

Writing Persuasive Email CTAs

The CTA is the most critical part of the email. It's the point where the reader takes action, whether it's making a purchase, signing up for a newsletter, or downloading a whitepaper.

When crafting a CTA, it's essential to be clear and concise. Use action words When crafting a CTA, it's essential to be clear and concise. Use action words, such as "buy," "Subscribe," or "download," to encourage the reader to take action. Use urgency to create a sense of immediacy, such as "limited time offer" or "only a few spots left."

Personalization is also effective in CTAs. Use the recipient's name and tailor the CTA to their specific needs or interests. For example, if the email is promoting a product, the CTA could be "Buy now and get 10% off your first purchase."

Testing different variations of CTAs is also important. Test different wording, placement, and design to see which ones are most effective. Use A/B testing to compare different variations and determine which one generates the most clicks and conversions.


Effective email copywriting is critical to the success of any email marketing campaign. Whether you are telling a story, writing a headline, or crafting a CTA, it's important to keep the focus on the reader and their needs. Personalization, emotion, and urgency are powerful tools that can help create engaging and effective emails.

At Mailmind, we use large language models to help businesses create hyper-personalized emails that drive engagement and sales. By leveraging the power of AI, we can help businesses deliver the right message to the right person at the right time. If you're a small or medium-sized business entrepreneur or digital marketing expert, sign up for Mailmind today to take your email marketing to the next level.

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